The Business of Fashion (BOF) is one of my favorite online sources of information pertaining to the fashion industry out there. It makes an effort to present the fashion world in a more serious and business like tone – and unlike WWD it’s free!
Recently BOF has been nominated for a Webby Award (which is basically the Grammys of online). It is in the running with online business blogs such as Mashable and Business Insider. To motivate followers to vote Imran Amed (Founder and Editor in Chief of BOF) wrote an interesting article explaining how fashion is not just models, parties and fun, it’s a business that a lot of people do not understand or try to understand.
Check out the article here and if you like what you see vote for BOF – it only takes a few minutes!