IBM’s “smarter city campaign”

IBM’s new “smarter city campaign” takes billboards in a new direction, making them useful to those passing by. It’s a pretty cool idea and we’re wondering why it took this long for someone to utilize billboards in this way.

ibm ibm3 ibm1

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One comment

  1. Francesca Mandato Salvo

    What great ideas !!! Why didn’t I think of that !!!

    On Tue, Jun 25, 2013 at 5:30 AM, via vigevano

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