men’s only.

There is a fantastic article today on online-fashion-magazine The Business of Fashion that discusses the new trend within brands to open up men’s only flagships. Large fashion houses such as Gucci, Dolce & Gabbana, Tod’s and Jimmy Choo have all hopped on the bandwagon designing experiences for men built somewhat like old-world British gentlemen’s clubs.

It’s an interesting move, however in most companies womenswear still contributes significantly more to overall profits. Whether or not companies receive a significant return on investment on these elaborate menswear stores will be something to watch in the next few seasons.

 

 

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