There is a fantastic article today on online-fashion-magazine The Business of Fashion that discusses the new trend within brands to open up men’s only flagships. Large fashion houses such as Gucci, Dolce & Gabbana, Tod’s and Jimmy Choo have all hopped on the bandwagon designing experiences for men built somewhat like old-world British gentlemen’s clubs.
It’s an interesting move, however in most companies womenswear still contributes significantly more to overall profits. Whether or not companies receive a significant return on investment on these elaborate menswear stores will be something to watch in the next few seasons.
The Business of Fashion (BOF) is one of my favorite online sources of information pertaining to the fashion industry out there. It makes an effort to present the fashion world in a more serious and business like tone – and unlike WWD it’s free!
Recently BOF has been nominated for a Webby Award (which is basically the Grammys of online). It is in the running with online business blogs such as Mashable and Business Insider. To motivate followers to vote Imran Amed (Founder and Editor in Chief of BOF) wrote an interesting article explaining how fashion is not just models, parties and fun, it’s a business that a lot of people do not understand or try to understand.
Check out the article here and if you like what you see vote for BOF – it only takes a few minutes!